David Van Camp

Technical writing for user success

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Use cases

Here are several stories intended to drive product adoption by describing products in action.

Customer retention

Angry to advocate

Tells a story about how customer support specialists can retain customers by using Experience Analytics to understand and resolve customer struggles with a mobile app.


Troubleshooting

Faster issue resolution thanks to mobile replay

Description of how to use a replay a customer’s experience with a mobile app to diagnose a software problem.


Return on investment

Demonstrate ROI with anomalies

Applies a bit of irony to engage the reader and discover a hidden product value.


Customer engagement

Uncover contact fatigue

Encourages readers to see themselves using the product to recognize and address a common risk.

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